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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05277_Field_OMLJ T26.txt
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1996-04-10
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technologies, the Western world is imploding.
During the mechanical ages we had extended our
bodies in space. Today, after more than a century
of electric technology, we have extended our
central nervous system itself in a global embrace,
abolishing both time and space as far as our
planet is concerned. Rapidly, we approach the final
phase of the extensions of man—the technological
simulation of consciousness, when the creative
process of knowing will be collectively and
corporately extended to the whole of human
society, much as we have already extended our
senses and our nerves by the various media.”
(1964, p. 3-4)